360 Tours the Next Big Thing in Virtual Real Estate

360 Tours the Next Big Thing in Virtual Real Estate

RE/MAX Crown Real Estate and RE/MAX of Ontario-Atlantic Canada partners with UK-based EyeSpy360 to provide best-in-class virtual real estate technology

With physical distancing measures in place, this spring real estate market is proving to be as much about modern technology as the housing market itself. The challenges that physical distancing have imposed onto homebuyers, sellers and their real estate agents have given rise to virtual real estate tours and touch-less transactions – and RE/MAX expects that this trend is here to stay.

“While the technology that makes virtual deals possible has been part of the real estate industry for many years, we’ve seen a massive uptick in its usage over the past few weeks,” says Christopher Alexander, Executive Vice President and Regional Director, RE/MAX on Ontario-Atlantic Canada. “Given that people may still need to proceed with buying and selling for a host of different reasons, technology makes it possible and safe – and we’re ensuring RE/MAX agents have the tools.”

To ensure RE/MAX agents have the tools to conduct business safely and efficiently, RE/MAX has launched “RE/MAX 360 Tours powered by EyeSpy360,” a best-in-class virtual real estate platform that allows agents to create true 360-degree virtual tours and provides exceptional lead-generation capabilities.

How to do a LIVE 360 Tour 

What Does the Virtual Real Estate Experience Look Like?

This impressive new tool allows agents to upload 360° photos from a smartphone or 360° camera to create professional-quality, 360-degree virtual tours, 3D models and floor plans with measurements and still pictures. What differentiates this tool from others is the ability to host virtual walkthroughs using embedded live video chat with up to eight consumers on any device in real time. Homebuyers have the opportunity to navigate their way through the home, exploring different areas at their own pace, and ask questions along the way. It’s like being there in person, without the risk.

This platform truly gives rise to the virtual real estate showing, providing agents the opportunity to not just showcase the property but engage in real-time with the customer, in the same way they might during an in-person open house.

“As the world moves through this pandemic and finds new ways to do business, we know there’s no going back. RE/MAX agents have already been leveraging technology to bring convenience, efficiency and ease to the real estate transaction. COVID-19 has only pushed this emerging trend to the forefront,” says Christopher Alexander, Executive Vice President and Regional Director, RE/MAX of Ontario-Atlantic Canada. “Whether buying or selling homes right now, or serving out-of-town buyers in the future, RE/MAX 360 Tours will allow our agents to continue providing exceptional service to their clients, even when they can’t be there in person.”

“There is an unprecedented paradigm shift afoot; instantly changing our behaviours both at work and at home, augmented by the adoption of technologies across many areas of our lives. This shift is catalyzing both disruption and opportunity, none of which is more obvious than in real estate,” says Andrew Nicholls, CEO of EyeSpy360.

“RE/MAX’s reaction, agility, and determination to equip their agents with the latest and most relevant tech have been awe-inspiring. We look forward to working closely with RE/MAX as a key partner in the future by supporting their technological capabilities and offering.”

Added features include the ability to provide analytics, host the tour on social media or any website, and tour thumbnails and 2D images to share online.


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