The Brand of a company is so much more than just marketing.  With proper emphasis placed on Brand and Brand identity, Customers are able to identify and understand the core principles and beliefs of a company. This helps to make a memorable impression on consumers, while allowing clients to know what to expect. With this in mind it is important to seek Brand that best aligns with your Values and Beliefs


RE/MAX: First on the minds of buyers and sellers.

When asked to name a real estate brand, RE/MAX is the name people name first.

*Source: MMR Strategy Group study of unaided awareness (first mention recorded).

For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.

Business is built on customer relationships, and brand perception sets the 
tone. Today’s consumers share their opinions and perceptions freely, 
and their peers trust them when it comes to buying or passing

In fact, after having a positive experience with a company,
 77% of customers would recommend the brand to a friend.


1. Brands provide peace of mind.

Customers want comfort happiness and satisfaction in their lives, and they get it partly through the products they buy. If the products they use consistently deliver a positive experience, customers feel the brand is trustworthy, giving them peace of mind when buying

2. Brands save decision-making time.

For example: You’re in the market for a new HDTV and decide to search Amazon. You type in “HDTV” and get 101,685 results. How do you cull the list down to a manageable number of choices? You choose a brand. Type in “Samsung HDTV,” and you reduce your choices to 1,319. Picking a brand helps reduce the clutter, making it easier to find what you are looking for.

3. Brands create a difference.

Any grocery store aisle has more product options than anyone can reasonably consider buying. What makes it possible for us to select one peanut butter brand over another or a generic product? Branding helps to define — in an instant, with a minimum of thought— what makes your product different and more desirable than comparable products.

4. Brands provide safety.

People, by nature, generally avoid risk and seek safety. Imagine you’re on a business trip in an unfamiliar city, and you need to pick some where to eat for dinner. You’re most likely to pick a national restaurant brand over a local one because you’re familiar with the national brand. It’s the safe and predictable choice because you know what to expect. Brands offer safety and reduce the risk of disappointment.

5. Brands add value.

Why do consumers pay higher prices for brands compared to unbranded or generic products? For most consumers it’s better quality, the look and feel, or is it the brand’s stature in society. Successfully branded products make more money for their companies by commanding premium prices.

6. Brands give consumers a reason to share.

We all have opinions about the things we experience, and we like to share them with others. Whether it’s a good book, a good movie, or a great meal, we become brand advocates when we share positive brand experiences. In our increasingly social world, we have more opportunities than ever to spread the benefit of our experiences. Strong brands give consumers a reason to share their experiences.



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