Treat Accessibly aims to recruit 400,000 homes by 2025 – one for each of the 400,000 Canadian children who lives with a disability
RE/MAX Canada is proud to announce its continued support of Treat Accessibly in 2024 – a movement that strives to raise awareness and encourage homeowners and communities to celebrate Halloween in a way that is inclusive of people of all abilities. More than 400,000 children and youth in Canada live with disabilities that pose obstacles to everyday activities, like trick-or-treating. These kids are among the 6.2 million Canadians (22 per cent) who identify as mobility, sensory or intellectually disabled. Treat Accessibly promotes inclusivity, by removing barriers to trick-or-treating activities.
What Can You Do?
You can help create an accessible Halloween by distributing candy and non-edible treats from an obstacle-free location on the property, like the foot of the driveway, and by posting the Treat Accessibly lawn sign in advance of Halloween. This alerts community members that you’ll be handing out treats in an accessible way. Signs will also be available at 716 PetValu locations, register for a Free Sign at Treat Accessibly to learn when signs will become available in your community. You can also download and print your own Treat Accessibly lawn sign.
History of Treat Accessibly
The Treat Accessibly movement started with a single lawn sign in 2017, posted at the Toronto home of then six-year-old Siena and her parents, Natasha and Rich. The family set forth to ensure one little neighbour, who uses a wheelchair, would be welcomed and included in the festivities at their home, by removing stairs from the experience and “treating” from their driveway. To help spread the word of their accessible trick-or-treating station, they posted a Treat Accessibly lawn sign in the weeks leading up to Hallowe’en. What Siena, Natasha and Rich didn’t expect was the number of community members who saw the sign and joined the movement.
RE/MAX is extremely proud to support Treat Accessibly, and we’re thrilled to see the movement’s continued growth since we piloted the lawn sign program with our network in 2018. Our offices, agents and the communities around us have rallied to support this program that helps make Halloween a fun night for kids of all abilities, but on a broader scale it reinforces the importance of equality and encourages people to think in a more-inclusive way.
Christopher Alexander, President, RE/MAX Canada
Supporting a Growing Movement
RE/MAX, the very first supporter of the movement, will encourage their offices and Agents across the country to provide free lawn signs in both English and French, to any homeowner wanting to champion the movement. Canadian Tire and Kinder are also supporting the movement.
“On behalf of Canadian Tire Corporation, it gives me great pleasure to confirm our continued commitment to work together with your incredible family, across the country, to help support the Treat Accessibly movement in Canada,” Ashley Curran, Associate Vice President, Community Impact, Canadian Tire Corporation. “Together, we can help make Canada the leader in demonstrating the first accessible holiday tradition in the world.”
“Kinder is all about celebrating special family moments, where joy and happiness are part of a child’s growth. We believe every child deserves the same opportunities. That’s why we’re excited to expand on our commitment from last year by bringing awareness to Treat Accessibly right on pack and into the homes of thousands of Canadians,” says Laura MacCarthy, Senior Marketing Director, Kinder, Ferrero Canada. “We’re committed to working with Treat Accessibly to ensure Trick or Treating is accessible to all children this year and every Halloween to come.”
Helping spread the Treat Accessibly message, TV, out-of-home, and web media coverage in 2023 resulted in over 160 million impressions. Click below to see Treat Accessibly featured in the new, and to experience how RE/MAX offices and agents are joining the movement:
Watch: Treat Accessibly on CP24 Breakfast
Read: Treat Accessibly in National Post
Watch: Treat Accessibly on Global News
