According to Canadian consumers, RE/MAX is the brand with the #1 Most Trusted Real Estate Agents in Canada*. The results of the 2022 BrandSpark® Canadian Trust Study are based on a survey of 7,857 Canadians – one of the largest studies of its kind – to gauge their honest opinions of what brands they trust most and why. BrandSpark analyzed brands in 64 different categories, spanning Finance & Insurance, Health & Fitness, Retail & Restaurants, Telecom & Home, Travel, and Apps & Websites.
“We’re honoured to be the real estate brand that is most trusted by Canadians,” says Christopher Alexander, Senior Vice President at RE/MAX Canada. “Behind every successful real estate transaction is a foundation built on trust.”
Adds Elton Ash, Executive Vice President at RE/MAX Canada, “The RE/MAX network prides itself on providing expertise and advice that’s in the best interests of the homebuyers and sellers we serve. It’s truly rewarding to know that RE/MAX is more trusted than any other brand of real estate in Canada, and we look forward to continuing to help buyers and sellers achieve their real estate goals.”
Why Trust Matters, for Consumers and Brands Alike
According to BrandSpark, when consumers trust brands, they buy them more often and are willing to pay a premium. Brands can build trust by focusing on eight key trust drivers:
- fair prices
- customer support
- transparency, and
“Trust is important because it builds loyalty and engagement between consumers and brands; everyone benefits when building trust is prioritized,” said Philip Scrutton, Vice-President of Shopper Insights at BrandSpark International. “The BrandSpark Canadian Shopper Study showed that 75 per cent of shoppers trust consumer-voted awards. Since the BrandSpark Most Trusted Awards are completely determined by consumers, they provide a consensus of trust, which allows consumers to shop smarter and encourages purchasing those brands that are most trusted.”
RE/MAX is a global network of independently owned and operated offices, with more than 140,000 sales associates in over 110 countries and territories. RE/MAX agents sell more real estate than any other Canadian brand** (Source: CREA/RE/MAX) and more buyers and sellers would recommend RE/MAX than any other real estate brand.***
The RE/MAX track record, built over nearly 50 years, is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.
For more information, visit REMAX.ca.
* Voted most trusted Real Estate Agency brand by Canadian shoppers based on the 2022 BrandSpark® Canadian Trust Study.
*** Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.