Unstoppable Starts Here

When you decide to work with a REMAX® agent, you can feel confident you’ve made a smart choice (and not just because REMAX is the #1 name in real estate(1).

There’s a reason more buyers and sellers think of REMAX than any other real estate brand(2), and it lies in more than 50 years of experience, adaptability and evolution. This brokerage is not a pop-up, a trend or a fad. These roots run deep, and experience runs wide — network-wide. You can trust the REMAX foundation was built strong.

Founded in 1973 by Dave and Gail Liniger, REMAX stands for “Real Estate Maximums.” The new name and concept intended to disrupt the industry by creating an innovative, entrepreneurial culture that affords its agents and franchisees the flexibility to operate their businesses with greater independence.

And disrupt it did.

Now, with more than 145,000 agents in nearly 9,000 offices and a presence in over 110 countries and territories, nobody in the world sells more real estate than REMAX(3).

It took unstoppable grit, continuous learning, agile navigating and, most of all, passion. That’s why the REMAX network offers more real estate sales experience than other agents, giving you the confidence to navigate any market with a trusted professional.

1Source: MMR Strategy Group study of unaided awareness. 2Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 3As measured by total residential transaction sides.

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Find the REMAX Agent

That’s Right For You

Choosing the right agent can make a difference in the quality of your entire home-selling experience. And working with a REMAX agent means you unlock access to current market information. Ask your REMAX agent to set up market reports and listing valuations in MAXTech℠ powered by BoldTrail and Listing alerts on remax.ca.

TOP QUESTIONS TO ASK AN AGENT

1. Are you a full-time real estate agent?
2. How much experience do you have in my neighbourhood?
3. Can you provide references?
4. How many homes have you listed and sold in the last year?
5. What services and resources do you offer?
6. How does the homeselling process work and what is expected of me?
7. How long are homes in my neighbourhood usually on the market?
8. How would you price and market my home?
9. How many open-house tours do you conduct? Are you willing to add more?
10. What disclosure laws apply to me?
11. What does the listing agreement entail and what is your fee?
12. What happens if you (or another agent) find a buyer to purchase my house?
13. What happens if I’m not happy with your services?
14. Anything else I should know?

You Got This

Selling a home can be complicated. From preparing the property and marketing the listing, to the negotiations and paperwork — there’s plenty to do. If you’re ready to begin the selling process or simply want to plan ahead, this guide is an ideal starting point.

EXPLORE THESE HELPFUL TOPICS INSIDE

• How to find the right listing agent.
• The do’s and don’ts when listing and showing your home.
• Selling strategies for move-up buyers.
• Important terms you should know.

Sellers Do's & Dont's

DO

Financially Prepare
Discuss all expenses and strategies for listing and marketing your home with your agent. And remember, the rate you pay an agent is negotiable, so consider the options and what it means for your bottom line. But be wary of deep discounts — more deals may mean an agent has less experience. A reputable agent, such as a REMAX agent, will be upfront and highly detailed, helping you to make confident and well-informed decisions.

Clear Out & Clean Up
You want potential buyers to imagine your house as their own, so clear out the clutter. Remove excess home décor, pack up the collectibles, put away the kids’ toys and eliminate pet evidence (unless your home includes a pet amenity like a dog-washing station). You’ll also want to clean everything, from the baseboards to the ceilings and every spot in between. In addition, keep the house at a comfortable room temperature and avoid strongly scented air fresheners.

Update & Upkeep
Impress house hunters with simple yet visually appealing updates. Inside, consider swapping out old light fixtures, painting the walls a light neutral colour with white trim and replacing older carpets with new hard flooring. Outside, remember to trim bushes and trees, pull weeds, keep the grass cut or the driveway shoveled and add greenery and flowers for a flattering first impression.

Organize & Categorize
Arrange furnishings to complement the size, traffic flow and natural light of the room. If you’re not sure, consult a professional stager. You’ll also want to organize all of your paperwork: inspection reports, property disclosures, appliance manuals, etc. Then, categorize them in an easy-to-access binder for quick reference. A REMAX agent can help with all of these details.

Respect & Respond
Stay open to professionals’ (appraiser, inspector, stager, etc.) suggestions on what changes can be made to make your home more broadly appealing. And don’t be offended by a low offer; discuss a plan with your agent to respond to the buyer. You’ll likely let them know the offer was too low, but that you are serious about accepting a better one.

DON’T

Fall Behind
Selling your house is hard work, but it’s important to stay up to date on your responsibilities. Once you find a buyer, you must continue caring for the property as well as paying your mortgage and utility bills so you don’t have extra costs to cover at closing.

Get Impatient
The time it takes to sell a home varies based on market conditions (and you may start to feel antsy). But no matter how fast or slow the sale of your house moves, it’s important to avoid entering into negotiations with buyers who aren’t preapproved for a mortgage. Also, listen to your agent and set the price according to market conditions. Pricing it too high can keep it on the market and make it appear unattractive, flawed or stale.

Hide or Hover
Your home needs to be ready when buyers are. So it’s best you don’t request a 24-hour notice or allow your phone or emails to go unanswered. Also, inform your agent of any audio or video equipment in and around the home, as local laws and rules may require action for home tours. And finally, make sure to leave during showings. Buyers appreciate space and may feel uncomfortable sharing their thoughts if you’re present. A good agent will share feedback from each tour to keep you informed.

Forget To Think Beyond the Sale
If you have an existing home to sell, you might anticipate excess funds after closing. But if you’re purchasing another home, it’s recommended to check in with your real estate agent and mortgage professional before acting. Life happens. You might need to replace a car, find a new loan, add to credit card balances or pull from savings. A quick check-in can help you understand how these actions may impact your finances, so you can avoid unforeseen complications in the future.

Do It All or Leave It All
Working with a real estate agent can be invaluable. Why try to do it all when you can hire a professional agent with the experience and expertise to do it for you? However, when you hire a real estate agent, don’t leave it all up to them. You’ll have a number of personal responsibilities to manage to help make your homeselling experience successful.

CLEAN UP THE CLUTTER

When listing your house and preparing for showings, it’s best to organize your space. A good rule of thumb is to sort through all the items you don’t use regularly and sort them into three piles: pack it, donate it and discard it.

Pack It
If you’re packing up, consider renting a portable storage container, they’re delivered to your home, picked up when full and stored until you need them again. Just note: if your property or HOA doesn’t allow portable units, look into a nearby storage facility as a backup option.

Donate It
For the items you’re donating, a number of charities now offer scheduled donation pick-ups. Visit your favorite charity’s website to learn when they’ll be in your neighbourhood.

Discard It
For the items your’re discarding, first make sure they can be discarded. Certain items need to be recycled or properly disposed. Check with your municipality website to find a convenient and affordable way to properly dispose of certain materials. If what you have truly can be discarded, consider renting a dumpster for large quantities.

SIX STAGING SUGGESTIONS

Not interested in hiring a professional stager? Consider these six staging suggestions to help enhance your home:

FIX

minor flaws and imperfections; buyers don’t want deferred maintenance issues.

REMOVE

excess furniture from rooms and clutter from countertops to make spaces appear larger.

CLEAN

and organize everything including garages, closets, storage rooms and laundry rooms. Buyers look everywhere.

WASH

windows, pull back curtains and turn on lights in dim rooms to brighten areas and make rooms appear larger.



PAINT

walls in light neutral tones and pack up family pictures so buyers can envision their décor preferences.

MANAGE

your yard; shovel the paths, mow the lawn, plant flowers and remove cobwebs from the door frames and light fixtures.

Three Strategies for

Move-Up Buyers

As a move-up buyer, you’re likely in a better financial position than when you purchased your first home, and a REMAX agent can help optimize your new selling strategy. If you have an existing home, you probably have savings or equity, which can make the move feel less like a compromise and more of a thoughtful selection. That said, the logistics of upgrading your location and home can present new challenges and requires a carefully considered plan. Here are three options for the smart move-up buyer.

SELL FIRST, BUY LATER

The “Sell First” strategy is ideal if you’re a move-up buyer who doesn’t want to be stuck paying two mortgages simultaneously. It also reduces the chances of having to lower your asking price if the sale isn’t happening at your preferred pace. This is a good option for move-up buyers who are banking on the proceeds of their sale to fund their new property. By selling first, you’ll know exactly how much money you have to purchase your next home.

TIME AND ALIGN YOUR PURCHASE AND SALE

Aligning your purchase and sale closing dates can be tricky. Remember that there are three parties to these transactions: you, the person you’re buying from and the person you’re selling to, each with possible varying contingencies. You’ll also have to move out and move in on the same day. In this scenario, flexibility is your best friend. You’ll need to plan ahead, research neighbourhoods, be preapproved for a mortgage and have started the organizing and decluttering process before the big move.

BUY FIRST, THEN SELL

If you’re buying in a seller’s market, then buying first might be the way to go. By buying your new home before selling your current one, you won’t feelrushed into settling for a property that doesn’t meet your needs, or having to seek temporary housing while you shop in a tough market. You’ll still live in your existing home, allowing you time to shop and continue looking until you find that perfect place.

Note: This could require a bridge mortgage. Your move-up strategy will depend on a number of factors, such as your financial situation, the current housing market conditions and your comfort level. Prepare yourself by choosing to work with a knowledgeable REMAX agent who can ensure a smooth transaction at both sides of the offer table.

Download the Home Seller Resource Guide Today!

Asking Price

The price that the seller has agreed to list their property for. The asking price is different from the selling price, which is the final price that has been agreed upon by the buyer and seller.

Balanced Market

There is an equal balance of buyers and sellers in the market, which means reasonable offers are often accepted by sellers, and homes sell within a reasonable amount of time and prices remain stable.

Bridge Financing

A short-term loan designed to “bridge” the gap for homebuyers who have purchased their new home before selling their existing home. This type of financing is common in a seller’s market, allowing homebuyers to purchase without having to sell first.

Buyer’s Market

There are more homes on the market than there are buyers, giving the limited number of buyers more choice and greater negotiating power. Homes may stay on the market longer, and prices can be stable or dropping.

Chattels

Unattached items in the home that can be removed without doing any damage to the property, such as curtains, but not the curtain rods since they are physically attached  to the home. Chattels are usually not included with the home purchase, unless specified in the Agreement of Purchase and Sale.

Closing

This is the final step in the home-selling process. Once all offer conditions outlined in the Agreement of Purchase and Sale have been met, at the end of the closing period, ownership of the property is transferred to the buyer and the keys are exchanged on the closing date outlined in the offer. Dates vary by location. Be sure to ask your real estate agent.

Contingencies

When the sale of the home hinges on predetermined conditions, such as “conditional on financing” or “conditional on a satisfactory home inspection.” If the conditions are not met, the buyer can back out of the deal.

Counteroffer

When the original offer to purchase a home is rejected by the seller, the seller can counteroffer with adjustments, usually to the price or terms of the purchase, such as the closing date.

Curb Appeal

The appeal of a home when viewed from the curb. Curb appeal includes the home’s exterior, front yard and anything else that’s visible from the street.

Comparative Market Analysis

A comparative market analysis (CMA) is a report on comparable homes in the area that is used to derive an accurate value for the home in question.

Fixtures

Items that are physically attached to the home and require tools to remove. Fixtures are included as part of the purchase. Examples of fixtures include ceiling lights, cabinet hardware and appliances. If the seller plans to take any fixtures with them when they move, either remove them prior to listing the home, or be sure to specify the fixtures in the Agreement of Purchase and Sale.

FSBO

Acronym for “For Sale By Owner,” meaning the seller hasn’t retained the services of a licensed real estate agent or broker to assist with the sale of their home.

Home Value Estimator

A home value estimator is a tool, typically found online, that helps seller’s estimate the value of their property. The result is an estimate and is different from a detailed CMA provided by a real estate agent.

MLS

The Multiple Listing Service, commonly referred to as MLS, is a database established by cooperating real estate brokers to provide data about properties for sale.

Offer

An offer is a legal agreement to purchase a home. An offer can be conditional on a number of factors, commonly conditional on financing and a home inspection. If the conditions are not met, the buyer can cancel their offer.

Seller’s Market

In a seller’s market, there are more buyers than there are homes for sale. With fewer homes on the market and more buyers, homes sell quickly in a seller’s market. Prices of homes are likely to increase, and there are more likely to be multiple offers on a home. Multiple offers give the seller negotiating power and conditional offers may be rejected.

Staging

Preparing a home for sale to appeal to a wide range of homebuyers. The staging process often includes decluttering, depersonalizing, deep-cleaning and minor updates such as painting and rearranging furniture.

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10 Expert Tips for Staging Your Home

You’re about to move up into a home that better suits your lifestyle. Congratulations, it’s an exciting time! But before you can do that, you need to sell your current home. The goal of any seller is to get the highest sale price in the shortest amount of time. If that’s your objective, too, consider staging your home.

The numbers speak for themselves: according to a study from the Real Estate Staging Association, staged homes spend 73 per cent less time on the market, and staging your property could net you 25 per cent over the asking price. The reason staged homes can sell faster and for a higher price is because they showcase the home’s best features, impress buyers, and downplay the home’s weaknesses.

What is Home Staging?

Staging is not about decorating. Decorating reflects your personal style and taste. Staging does the exact opposite of decorating, making your home appeal to as many people as possible.

When you stage a home, you help homebuyers picture themselves in the space. When they move through the kitchen, you want them to feel like they can effortlessly cook a meal here, for example. They need to see it as their dream home. This emotional connection makes the house a must-have.

Download the REMAX Home Staging Guide

Staging Your Home to Sell Faster

Homebuyers want who are looking for a turn-key home usually do not want a project. Here’s what you can do to appeal to this type of buyer, and stage your home to sell.

1. Focus on the key rooms

There are several areas that homebuyers are zeroing in on when they look at your home, with the living room, kitchen, primary bedroom, and dining room topping the list. If you can’t get to every room, make sure that you spend your time, energy, and money on these rooms.

2. Clean, clean, clean

If you have spent any time looking at homes for sale online, you have undoubtedly encountered some sellers who skimped on the cleaning. We’ve all seen the kitchen photo where that morning’s breakfast is still on the counter. Avoid that. Please. If you can’t stage every room in your home, you can still clean every room. It’s essential. It signals pride of ownership and that you have cared for the house over the years. Ensure that appliances are spotless and the bathrooms sparkle. You will not regret cleaning.

3. Declutter your home

Decluttering is something that you can do without having to hire a stager. It gives your home an open, airy feel, making it feel more spacious. On the flip side, an overcrowded home is distracting. There is no room for buyers to imagine. Instead of potential, they see restrictions and a shortage of storage space. Go room by room. Organize your items in piles: the things you want out of your life and the ones that can go into storage, until you’re ready to move.

4. Depersonalize the space

While you are decluttering, be sure to remove any personal items from display. Buyers want to picture themselves in the space, and your family portraits can make it hard for them to imagine. Photos, your kids’ artwork on the fridge, knick-knacks from that trip to Italy – sure, they have sentimental value to you, but not to potential buyers. Remove these items are replace them with more generic artwork that will appeal to potential buyers.

5. Add Plants

Freshen up your space with live, thriving plants. They can do wonders to make your home feel more inviting. Do not crowd any area with plants, have them dispersed throughout the space.

6. Give Rooms a Purpose

Just because you use that spare room as a gym, home office and the guest room does not mean that a potential buyer will see the practicality of it. They want each room to have a single, defined purpose. A bedroom is a bedroom. An office is an office. Defining the purpose of each room will maximize the appeal and contribute to that open, clutter-free feel that buyers want. Giving each room a purpose allows buyers to envision how they too can make use of the space. If you can add office space, do it. With so many people shifting to remote or hybrid work, it allows them to see themselves working in that space.

7. Fresh Paint

According to the RE/MAX Canada Renovation Investment Report, 36 per cent of REMAX brokers surveyed said buyers want a fresh coat of paint. This simple and cost-efficient update can go a long way. When you head to the paint store, opt for light, neutral colours. People’s colour preferences vary widely, and bold choices may scare some buyers off.

8. Let There be Light

You want your home to feel bright and inviting. Lighting plays an essential role. Open your curtains and blinds to let the natural light pour in. Turn on all the lights. Bring in a lamp to let your home shine if you need new lighting!

9. Furniture

When it comes to furniture, less is more. Don’t clutter a room with too much furniture. The starting point for most professional stagers is getting rid of furniture. Often, they will remove about half of the furniture in the home. The goal is to make your house look bigger. Furniture takes up space and can make the home feel cluttered. If you need to upscale your furniture, you can rent the right pieces to make your space more inviting.

10. Boost the Curb Appeal

The exterior of your home is a great place to start your staging efforts. Some sweat equity over a weekend can turn into real equity in your bank account. Make your home sparkle with a power washer. If you don’t have one, rent one. Remove dirt and grime from your siding, roof, fascia and gutters. Give your deck a scrub too. If your shutters or front door needs some paint, be sure to freshen them up. Pay attention to the little things like the house numbers, mailbox and welcome mat.

Source:https://blog.remax.ca/10-expert-tips-for-staging-your-home-to-sell/

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Staging Your Home During The Holidays

One of the biggest questions that tends to arise in the months leading up to December, is whether or not people should decorate their homes for the holidays while trying to sell. This is an interesting topic, as some people prefer to see what homes look like when decorated, while other people prefer to see the space without the distraction of decorations.

RE/MAX Influencers – a panel of RE/MAX Sales Associates from across Canada – who provided some insight and tips into how you should go about staging your home during the holiday season.

Try to Take Photos Beforehand

One great tip that was offered up by the RE/MAX Influencers was to, if possible, have the listing photos of your home taken before decorating. This will allow potential buyers the chance to see your space both with and without decorations, and also will keep the listing photos from looking outdated if your home is still on the market in the months after the holidays.

Keep it Simple & Generic

Another tip that was provided by the Influencer panel is to keep your decorations simple and generic. While you may normally go full out with decorating for the holidays, try to keep the décor simple if you’re trying to sell. This will help keep your home from looking too cluttered and will allow potential buyers to see where their own decorations might fit if they are thinking of making an offer.

Keeping your décor generic will also help prospective buyers to envision themselves in your home, as not everyone celebrates the same holidays. Keeping things simple and generic will allow your home to be viewed as being festive and cozy, while also being approachable to potential buyers.

Some examples of simple, generic décor could be adding things like throw blankets on the end of beds or adding a festive wreath to the front door.

Tuck Personal Items Away

While it may be tempting to pull out festive family photos from past holiday seasons and put them on display, it may not be the best idea if you’re trying to sell during the holidays. By tucking personal items away, as mentioned above, you allow potential buyers to see themselves in the space, without being distracted by personal items that belong to the current owner.

One Influencer made a great comment, suggesting that, if you have a Christmas tree decorated to only place “fake” wrapped boxes under the tree and to remove any tree ornaments that may hold value and sentiment to keep them safe and help protect your privacy.

Don’t Overcrowd the Space

When decorating for the holidays, it can be tempting to go all out with décor. It is important to keep space in mind when decorating, so you aren’t blocking any key viewpoints or are restricting access to parts of your home that potential buyers may be trying to look at.

If you typically decorate with a large, bushy Christmas tree, consider getting something that is slimmer to help make your space appear more spacious.

Keep it Classic Outside

When staging your home for the holiday season, many people only think of the indoor spaces. The outdoor curb appeal matters too! You may love putting out your festive holiday inflatable decorations every year, but consider keeping those tucked away for the time being if you are actively showing your home during the holiday season, as they may not be everyone’s ideal décor options.

The RE/MAX Influencers suggest keeping outdoor lighting simple and classic by using white/yellow bulbs and string lights to keep your outdoor décor simple, while also looking sophisticated and classy. Consider utilizing any pillars or railings on the front step/porch by wrapping them with string lights and a garland, or putting down a holiday themed doormat to help welcome prospective buyers to your home.

For more articles from RE/MAX’s expert Influencers, click here.

DOWNLOAD THE RE/MAX HOME STAGING GUIDE

Source: https://blog.remax.ca/staging-your-home-during-the-holidays/?fbclid=IwAR051QejoksuJJmP6-KjmNyzYwapiEh1Vg8IwXTDYqUZrK25xPBy_yXv9h8

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